Hout Bay United FC crest
Hout Bay United FC
The Next Chapter · 2026/27
The ideaWhere it goesThe reach
A community club, flipping the script

The Goal
Is Love

A community club chasing professional football with a brilliant young local team. This season, we're flipping the script: one shirt, split into 500 squares, to raise R1,000,000 for the players who carry our community's hopes.

500
Squares
R1 000 000
The goal
0
Claimed so far
HBUFC The Goal is Love kit, front (the finished vision)
The 2026/27 shirt · the finished vision
The belief

Football is the people's game.

Not a product. Not a billboard. Not extortion dressed up as passion. Big clubs sell the front of their shirt to a corporate sponsor for millions, but our games aren't on TV, so no sponsor sees value in ours. As a community club, that door is closed to us. So we're doing it a different way.

“

When the shirt reaches our fans, it'll be priced for the people who've earned it: week after week, rain or shine.

02 · The idea

One shirt. Ten times the impact.

Normally raises
R100,000
→
The Rainbow 500 raises
R1,000,000

Real money, from real people, for a real cause.

The math is simple: 500 squares on one shirt, R2 000 each, no sponsor required.

Where every rand goes

Straight back into the team.

Nutrition
Fuelling young athletes to compete at the highest level.
Education
Opportunity on and off the field, for life after the game.
Safe Housing
Stability for the players who carry our community's hopes.
Local Manufacture
A local manufacturer making our shirt: money that stays home.
The fill tracker

0 of 500 squares claimed

R0
raised of R1 000 000
Front
Back
0%
of the shirt filled
0
squares secured
500
squares left
R0
raised
How it works

Four steps to get on the shirt.

1
Switch to Customise
Open the shirt and turn on customise mode.
2
Pick a square or block
One square is R2 000, a block of four is R7 000.
3
Add your collateral
Logo, message or doodle, or one big piece across the block.
4
Secure & renew
Light up the live tracker: your square is yours for life.
03 · Join the Rainbow 500

Claim your square.

Switch to Customise, choose a single square or a block of four, then click an open place on the shirt to make it yours, for life.

Front
Front
Back
Back
A note from the printer
The position of your logo, message or doodle may shift slightly once printed. Everything else is exactly as shown.
The squares

Claim one, for life.

One square
1 × 1 · your patch of the shirt
R2 000
$100 · €100 · £90 · renew every season
Put your logo, a message, or a doodle in your square. It's yours to renew, season after season.
One block
Most impact
2 × 2 · four squares, one story
R7 000
$350 · €350 · £315 · renew every season
Same deal, bigger space. Plus we spotlight your business across our social channels all season: tagging, collaborating, sharing your story alongside ours.

You become the fabric of our shirt.

Part of the community. Woven into HBUFC, forever.

The reach

Your square reaches further than you think.

We're not on TV, but we've built one of the most cost-effective community sports audiences in the Western Cape.

Digital reach · Jan-Jun 2026
468,228
Search impressions
34,952
Search clicks
10,852
Website visitors
~27,000
Page views
97%
South African
82%
Mobile users
7.5%
Search CTR · 3× industry avg
Social reach · seven months

34M+ views in seven months.

34M+
Total views
899K
Total likes
24,000+
New followers
12.9M
Peak month · Apr '26
HBUFC coach with the club corner flag, crest and rainbow ring visible
The ask

The goal really is love.

We're not asking you to buy a shirt. We're asking you to help build something that gives back, and prove a community club can win the right way.